By Zygmunt Bauman
This liquid glossy international of ours, like several beverages, can't stand nonetheless and continue its form for lengthy. every little thing retains altering - the models we keep on with, the occasions that intermittently seize our realization, the issues we dream of and issues we worry. And we, the population of this global in flux, suppose the necessity to comply with its pace via being 'flexible' and continually able to switch. we wish to understand what's going and what's prone to occur, yet what we get is an avalanche of knowledge that threatens to weigh down us.
How are we to sift the data that truly issues from the lots of dead and inappropriate garbage? How are we to derive significant messages from mindless noise?
We face the daunting job of attempting to distinguish the $64000 from the insubstantial, distil the issues that subject from fake alarms and flashes within the pan.
Nothing escapes scrutiny so stubbornly because the usual issues of daily life, hiding within the mild of misleading and...
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Additional resources for 44 Letters From the Liquid Modern World
This is a genuine advantage for men and women who would torment themselves with the thought that a step they have taken might (just might) have been a mistake, and that it might (just might) be too late for them to cut their losses. Hence the resentment towards everything redolent of a ‘long-term’ commitment – be it planning one’s life, or one’s engagements with other living beings. Evidently appealing to the younger generation’s values, a recent commercial announced the arrival of a new mascara that ‘vows to stay pretty for 24 hours’, and commented: ‘Talk about a committed relationship.
Com) you could read recently about a teenage girl who sent 3,000 text messages in one month. That means she sent on average a hundred messages a day, or about one every ten waking minutes – ‘morning, noon, and night, weekdays and weekends, class time, lunchtime, homework time, and toothbrushing time’. What follows is that she’s hardly ever been alone for more than ten minutes: that means she has never been just with herself – with her thoughts, her dreams, her worries and hopes. By now, she’s probably forgotten how one lives – thinks, does things, laughs or cries – in one’s own company, without the company of others.
Under the heading of ‘uses’ (of tweeting) we learn, for instance, from Wikipedia that ‘during the 2008 Mumbai attacks, eyewitnesses sent an estimated 80 tweets every five seconds as the tragedy unfolded. Twitter users on the ground helped in compiling a list of the dead and injured’; that ‘in January 2009, US Airways Flight 1549 experienced multiple bird strikes and had to be ditched in the Hudson River after takeoff from LaGuardia Airport in New York City. Janis Krums, a passenger on one of the ferries that rushed to help, took a picture of the downed plane as passengers were still evacuating and tweeted it via TwitPic before traditional media arrived at the scene’; or that ‘in February 2009, the Australian Country Fire Authority used Twitter to send out regular alerts and updates regarding the 2009 Victorian bushfires’.